Manama, Dec. 7 (BNA): Atbahrain, a wholly owned subsidiary of Bahrain Mumtalakat Holding Company (Mumtalakat), announced that it served as the official travel and logistics partner for Ironman 70.3 Middle East Championship Bahrain, which took place on Saturday, December 5.
Atbahrain was responsible for enabling and facilitating the visit of athletes and supporters from all over the world through a range of destination management services.
In October 2015, Atbahrain collaborated with the Bahrain Triathlon Association and the Bahrain Olympic Committee to act as the official travel and logistics partner of the Ironman event in Bahrain. As part of its efforts to attract visitors to enjoy the race in the Kingdom, Atbahrain assembled attractive packages; assisted with visa enquiries; and offered airport assistance for two continuous days prior to the event. Atbahrain also arranged the visit and stay of the entire Ironman organising team.
Commenting on the successful event Mahmood Hashim Al Kooheji, Chief Executive Officer of Mumtalakat, said:
“I would like to thank His Highness Sheikh Nasser bin Hamad Al Khalifa, the Representative of HM the King for Charity Works and Youth Affairs, Chairman of the Supreme Council of Youth and Sports, and President of the Bahrain Olympic Committee for hosting the renowned Ironman triathlon in Bahrain. We are delighted that Atbahrain acted as the official travel and logistics partner for this world class event, which was a huge success. Atbahrain aims to position Bahrain as a destination for travel and tourism and such events will help it meet this objective.”
Benjo Vanlaarhoven, General Manager of Atbahrain, added: “Our success in enabling the visit of athletes, fans and sponsors from all over the world through our one stop shop concept is a major step forward for destination management in the Kingdom. Atbahrain fulfilled its mission to connect the dots in Bahrain’s travel and hospitality industry by bringing together the Ironman event organisers, Bahrain’s leading hotels, the national carrier and government entities to create tailor made packages for visitors.
Atbahrain will be collaborating with the organisers of upcoming major events in Bahrain, including Shop Bahrain, Bahrain Airshow and the Formula One. We are putting together competitive packages, which we are ready to share with travel agencies in Bahrain, the GCC and far beyond.”
I.Y
BNA 0643 GMT 2015/12/07