Bahrain Duty Free enhances retail with upgraded Shop Collect facility
Published: 21/07/14
Source: ©The Moodie Report
By Melody Ng, Asia Bureau Chief
BAHRAIN. Bahrain Duty Free has relaunched its newly upgraded Shop Collect facility for customers at Bahrain International Airport.
The travel retailer said the upgraded system has reduced substantially the time needed to process shipments, and also allows for better communication with the customer during the process.
Under the new scheme customers will receive an SMS within 45 seconds of completing their order at the cash point. They will also receive another message reminding them of their order one hour before the collection time, and a final one within 45 seconds of collecting the item.
”The primary purpose of the upgrade was to simplify the process for the customer and keep in contact with them throughout the process. From our testing, the feedback from our customers has been particularly encouraging, which assists us in our goal to continue offering world-beating service to our customers,” said Bahrain Duty Free Head of HR and Marketing Bassam Al Wardi.
Specially trained staff stationed at a designated area within Arrivals will ensure that the pick-up process takes no less than 30 seconds from arrival to the counter to leaving. Shipment details are highlighted on a display screen in the area, and customers can pick up their purchases using either their SMS or original receipt for verification purposes.
A number of incentives are also in place to promote the Shop Collect service, aimed at passengers shopping at Departures.