Bahrain Duty Free runs ‘Vault of Fortune’ shopping promotion
Published: 22/05/13
Source: ©The Moodie Report
By Dermot Davitt
BAHRAIN. Bahrain Duty Free has launched a major new promotion offering passengers the opportunity to win thousands of Dollars in shopping vouchers.
Running from 14 April through to 14 June, ‘The Vault of Fortune’ campaign is designed to increase passenger spend across Departures and Arrivals duty free outlets.
When a customer spends BDF50 they present their receipt at The Vault of Fortune stand and then choose a key to try to open the vault. If the vault opens they pick one of the 51 envelopes inside, each of which contains a shopping voucher. These are worth US$1,000 up to US$20,000.
There is also a social media element to the campaign, aimed at increasing awareness among Bahrain Duty Free’s Instagram followers. Any passengers who have their photo taken at the promotional face cutout stand and tag Bahrain_Duty_Free are entered into a draw to win a US$1,000 shopping voucher.
Bahrain Duty Free General Manager Garrett Coogan said the promotion has been memorable to date.
“Bahrain Duty Free is well versed in the art of creating award-winning promotions that not only entertain customers but more importantly drive sales,” he said. “This current promotion delivers on both counts. Thanks to the superb efforts of our retail and marketing teams customers are fully aware of the great prizes on offer and are enticed to spend more in Bahrain Duty Free. It is a win-win situation for customers, BDFS team members and Bahrain International Airport,” he added.