Mar 19 2013
Bahrain: Al Haddad Motors Bahrain has announced 2012 as its best ever year, attributing record sales results to its SUV and AMG models.
Mercedes-Benz the German firm reported 15 consecutive months of double-digit growth while its high-performance AMG division also reported its best ever annual results, surpassing its 2011 sales by 61 per cent.
Mark Price, the Sales Manager of Mercedes-Benz passenger cars at Al Haddad Motors, said: “our team has worked very hard in the past year with the support of our partners at the Mercedes-Benz headquarters and we closed 2012 with our best ever year.
Mr. Price said that SUV sales have increased by 38 per cent and sales of the newly launched G 63 AMG and G 65 AMG variants rose 74 per cent. Regional sales were up 16.7 per cent on 2011’s results and beat its previous record set in 2008.
“Mercedes-Benz has defined its strategy until 2020, and we will have 13 new car lines without a predecessor,” commented General Manager, Graeme Newport. “A lot of the work we did in 2012 in building our Sales team as well as a large number of new models has clearly paid dividends.”
“There will be more niches in the compacts car range, and there will also be more SUVs and compact coupe-like SUVs in the future and we have a long way to reach our ultimate goals. ” Said Mr. Newport.
© Press Release 2013
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