The Bahrain British Business Forum (BBBF) Legal and Organizational Effectiveness special interest groups held a joint seminar entitled “Building and Protecting Great Brands” with keynote speakers Mr.

John Taylor, Business Development Director in Charles Russell, and Jasmine Montgomery, CEO of Seven Brands.  The seminar, which was attended by around 100 BBBF members and guests, addressed key issues and best practices on branding, including the effect of branding on the corporate identity, keys to creating and maintaining powerful brands, and measures for protecting the brand from infringement.