With the advancement of technology, internet-enabled services such as social networking platforms have gained tremendous popularity.
KHCB recognized this as a stepping stone in its path to progress and have activated a number of Social Media web pages including Facebook (Khaleeji Commercial Bank), Twitter (@KHCBonline), Instagram (khcb_bh) and Youtube (KhaleejiCB).
Commenting on the launch of KHCB’s Social Media campaign, Mr. Fuad Taqi, Deputy General Manager – Commercial Banking of KHCB said, “Social Media has enabled brands to engage and converse with their audience like never before. As Social Media technologies develop, it is becoming increasingly important for companies to connect with customers in the right ways at the right moments. With KHCB going online on the listed Social Media platforms, we endeavor to be available to customers at all times, obtain feedback from them about our products and services so that we can use the same to custom-make our offerings to suit their needs in the best possible manner.”
Moreover, one of the main highlights of the Social Media drive is the announcement of the Al Waffer Monthly and Quarterly winners live on the day of the raffle via these social platforms. KHCB will also be uploading videos about its e-banking services on Youtube to help familiarize customers with the benefits of online banking and videos on other services as well.
“We will be partnering with bahrainivents.com to sponsor competitions that will encourage our customers who are active Social Media users to visit KHCB’s online portals. They will have a unique opportunity every month to win an Al Waffer Coupon, when they log on to bahrainivents.com, and fill an online entry form and submit the same. At the end of every month, the submitted forms will be raffled and one lucky winner will be entitled to the Al Waffer Coupon”, added Mr. Fuad.
“We are extremely excited about expanding KHCB’s footprint across the most dynamic digital mediums in the world and we hope to connect ever so strongly with our customers, tap into the bank’s fullest potential and create long and meaningful relationships with our customers through the Social Media space,” Mr. Fuad concluded.
Headquartered in the Kingdom of Bahrain, Khaleeji Commercial Bank BSC is a fast growing Islamic retail bank that endeavors to achieve its vision to be a leading domestic and regional Islamic Bank, providing a comprehensive range of high quality Shari’ah compliant banking and Investment products, services and investment opportunities to their customers and corporate clients.