The MS’s new store format was introduced in 2012 in other parts of the world and has proved a huge success in providing a visually stunning and convenient shopping experience to the customers.

The main feature of this store concept is the interplay of pleasant interiors, inviting display windows and exceptional lighting schemes to attract and interest the customers.

The new look food hall showcases the huge range and quality of MS food, better highlighting MS’s position as a speciality food retailer.

Yesterday at 10am the 27,630 square-feet store located at the 2nd level of Bahrain City Centre, the popular shopping destination, opened to eager shoppers queued to get the first glimpse. The ribbon was cut by Mark Senior, Head of Operations, Marks Spencer Al- Futtaim along with Bahraini Jaffar Saeed, Commercial Department Manager, Marks Spencer Al-Futtaim.

An abundance of style was evident in the debut season offerings which were well appreciated by the visitors. The stylish and exciting fashion display details the extensive and innovative product range from MS’s new summer collections offered at great quality and prices.

Speaking at the opening, John Cooper, Managing Director, Marks Spencer Al- Futtaim, said, “We’re delighted to have opened the 1st new full format store in Bahrain City Centre and believe that Bahrain is a burgeoning market for MS. Bahrain is the 2nd market in the region to introduce the new MS store concept and this further reiterates the importance we attach to this market. We are confident that the new displays and store format will build on MS’s popularity in the region and attract an ever increasing number of customers.”

“Our new inspiring displays co-ordinate under one roof, the latest runway looks and must-have collections across clothing, beauty, footwear and lingerie. We want to create brand new experiences for our customers: that’s the vision at the core of this concept,” John Cooper added.

Each clothing brand is now very clearly segmented, with distinct brand identities that allow customers to see which brand best meets their personal style preferences. This is highlighted for customers through unique branding, visual merchandising kit and clearer signage. For example, Autograph is luxurious and sophisticated with a black glass table and grey posed mannequins.

An ethnically casual look for Indigo includes trestle tables and denim mannequins, whilst a sports-inspired look for Blue Harbour has authentic wooded sporting equipment and a large canvass sail. Per Una is true to its brand values with a feminine and vibrant look highlighted with white-washed wooden wardrobes and chandeliers.

MS has also reviewed its entire beauty offer and has repackaged and improved all of its existing own brand products to reveal a totally new store fit and customer service offer.

Stylish Fashions
The store offers this season’s latest collections and MS’ exclusive innovations across womenswear, menswear and kidswear – as well as accessories, footwear, sleepwear, lingerie and beauty. Examples of MS’ popular clothing brands at the store include:

•Autograph – Luxurious, chic and sophisticated, the range embodies understated, international style.
•per una – Alive with romance and drama, the clothes are feminine, vibrant and passionate.
•Indigo Collection – Soft, feminine and coordinated casualwear, the collection is perfect for women who need easy style for a busy life.
•MS Woman and MS Man – Stylish, dependable but still inspiring. The range brings you the great value clothes you love.
•North Coast – takes a relaxed approach to life with a casual, authentic and laid back style.
•Blue Harbour – the clean, masculine range offers men considered style, where casual can still be smart.
•Collezione – Inspired by all things Italian, the range expresses confidence and attention to detail in every suave, stylish piece.