Millions of potential visitors from the Gulf States are the focus for a far-reaching digital campaign to promote the Peak District as a prime international tourist destination.

VisitBritain’s Dunes to Peaks initiative – part of its world-wide Countryside is GREAT marketing push – is now being rolled out across United Arab Emirates, Kuwait, Saudi Arabia, Qatar, Bahrain and Oman.

The Peak District played host to a party of ten delegates from the Gulf and their escorts during filming for 12 short video films in June – and people from the Gulf States can now see its wide-ranging attractions, activities and accommodation for themselves on VisitBritain’s online LoveWall, developed in Arabic to appeal to a wider audience.

Horse riding on the Tissington Trail and fly fishing on the River Wye on the Haddon Estate are included in the films, which highlight food and drink, adventure and culture in the area.