Viva Bahrain has introduced a mobile TV service enabling access to 49 live Indian TV channels in partnership with Yupp TV. Customers can enjoy watching a variety of live channels in five languages (Hindi, Malayalam, Tamil, Telugu Bengali). Yupp TV is available for Viva postpaid and prepaid customers to access from their handheld devices, PCs or TVs, the latter using the Yupp TV media box.

Until 31 January, customers who register for Yupp TV can enjoy a free trial. After that Viva customers can subscribe to the Yupp TV monthly add-on for BHD 2. For Yupp TV on a TV screen, customers can acquire the media box for BHD 30.

Yupp TV is an Indian pay-TV service and already one of the top five downloaded applications on the Samsung TV App Store. It allows customers to view content on connected devices including TVs, STBs, PCs, smartphones, tablets and game consoles like PlayStation and Xbox.