VIVA welcomed a group of students from the
University of Bahrain
(
UOB
) to present their final curriculum project based on a marketing and communications’ analysis on VIVA Bahrain.

The project, developed by
UOB
Marketing students’ Salman Ahmed, Akram Ebrahim, Hessa Ali Moosa and Muhammed Mustafa, involved sharing their analysis on VIVA’s market leadership and brand positioning.

Commenting on his experience, Muhammed Mustafa, the team leader of the project said, “We felt enthused about choosing VIVA for our marketing project because it’s a company and a brand that the youth relate to. It was easy to compile all the relevant data as there were many facts and figures readily available on the company across different communication channels.”

“We were greatly surprised to have VIVA proactively approach us to present to them and have the opportunity to meet the team. Overall, it was a learning and entertaining experience”.

-Ends-

For further information, please contact:
Naseem Fekri: 17561725, naseem.fekri@ogilvy.com
Pooja Rekhi Sharma: 17561723, pooja.sharma@ogilvy.com

© Press Release 2013

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