UReddy, founder and CEO of YuppTV.

VIVA Bahrain has introduced an exclusive mobile live TV service enabling access to 49 premium live Indian TV channels in partnership with YuppTV, a content provider for Indian Pay TV.

Customers can watch various channels in Hindi, Malayalam, Tamil, Telugu Bengali live as they are telecasted.

YuppTV is available for VIVA postpaid and prepaid customers to access from their handheld devices, PCs or TVs for a greater experience, with the latter medium using the YuppTV media box.

Until January 31st, 2016, customers that register for YuppTV can enjoy a free trial.

VIVA customers can subscribe to the YuppTV monthly add-on for only BD2. To experience Yupp TV on a TV screen, customers can acquire the media box for BD30.

YuppTV is one of the top five downloaded applications on Samsung TV App Store.

It allows customers to view content on connected devices including TVs, STBs, PCs, smart phones, tablets and game consoles like PlayStation and Xbox.